Effective July 10, 2023, CMS expanded its interpretation of the definition of “marketing” to include content that mentions any type of benefit covered by the plan. Content stating that
beneficiaries can receive benefits such as dental, vision, cost-savings, and/or hearing services is sufficient information about benefits or cost-sharing to meet the content standard. The following are some examples of materials that constitute “marketing.” If your advertising materials (or materials you purchase from a lead vendor) include any language similar to the examples below, they should be submitted to the applicable carriers (through your upline) for approval and then for CMS review and approval in the HPMS Marketing Module:
Remember, any advertisement that mentions a premium, a benefit, a copay, or getting your Part B paid for (even if in a general fashion) must be submitted to CMS for approval.
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